Bending the concept of the red carpet visual demarcation of organization in the vertical axis, we articulated a band that grows from the epoxy floor becomes a canted wall then morphs into a ceiling while changing thickness and orientation until it terminates as the main retail signage.

Description: 2,800 sf concept tenant improvement
Location: Costa Mesa, California
Architect: Alloi Architecture
General Contractor: KC Builders
Status: Built

Design process animation:

 

puzzle-zoo-toy-store-alloi-retail-architecture-4

puzzle-zoo-toy-store-alloi-retail-architecture-1 puzzle-zoo-toy-store-alloi-retail-architecture  

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